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3 Ways to Improve Your SEO Campaign

There is a way to increase a business' profitability and return on investment without tweaking single keyword.

Search engine optimization campaigns are generally all about finding a higher rank on Google or Bing for an important keyword or key phrase.

But, what if there was a way you could increase the profitability and return on investment from your SEO efforts without tweaking single keyword, or even thinking about them?

As luck would have it, there are actually three ways to do just that:

1. Inject more energy into your copy-writing

It's a well-known fact that people tend to buy for emotional reasons. Because of that, high-energy copy-writing that encourages people to envision a better future and take action on it tends to outperform writing that "just states the facts."

2. Give visitors a better user experience

Although lots of people might be finding your pages, how many of them are finding exactly what they're looking for on the first click? Because that number is always likely to be less than 100 percent, it's important to have a clear, simple navigation structure that they can follow to find other information resources on your site.

3. Offer more value than your competitors

Any time that you can give potential clients something your competitors can’t – in the form of lower prices, faster shipping, better customer service, or flat-out superior products – you're going to have an easier time winning new business.

Of course, veteran online marketers will recognize that each of these three tips really comes down to conversion rate optimization – that is, getting more from every visit to your business website.

While that might not fall strictly within the confines of search engine optimization, it is a necessary skill if you're going to make the most of any search position.

Why not give them a try today and see how much more profitable you can be, even before you have moved farther up the search-engine rankings?

If you need some professional help contact Silicon Valley Web Design & Hosting.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Sheila Sanchez February 01, 2013 at 03:33 AM
Great tips, Mondy. At Patch, we've learned what a difference key words play in headlines when it comes to SEO performance. Thank you for all your contributions! They're greatly appreciated.

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