Blog: Searching for Sierra LaMar — Part 5 of 6

It is against store policy to post missing person notices. A request to Tim Cook CEO of Apple Inc. for a pledge of $500,000 when their bank account has $100 billion!

Sierra LaMar – Experiences From A Volunteer Member Of The Search Team

The following is part five of six that I have written regarding my experiences in the last several months as a volunteer member of the search team looking for Sierra LaMar. My goal is to keep the keep this story alive and motivate the current volunteers and new volunteers to continue the search efforts to bring Sierra LaMar home to her family and friends. 


PART 5 of 6  - It’s Tme For The Scotch Tape -  Sierra LaMar Flyers/Apple – Tim Cook CEO

It’s Tme For The Scotch Tape -  Sierra LaMar Flyers

Whenever my daughters and I go out to eat, I will often pull out one of my Sierra LaMar flyers that I keep in my car and ask the restaurant manager if they would be willing to post it. Once in a while one they will say something like “it is against store policy to post notices.”

A response such as this normally results in both of my daughters looking at me with a slight smirk on their face since they know what is coming up next. “Brooke, can you go out to the car and grab the roll of scotch tape and bring it back in?” When we depart the restaurant I will quickly tape the Sierra LaMar flyer on the store window when no one is looking. I actually enjoy doing this for some strange reason.

Special note: I will never set one foot in a PinkBerry Yogurt store again because of the way they refused to permit me to post a Sierra LaMar flyer in their store. It is rather interesting that Sierra’s favorite color was pink.

Apple – Tim Cook CEO

Money can often motivate humans to take action. Driving home one Saturday from an unsuccessful search I was feeling rather sad and I started to think that the reward fund needs to be increased significantly.

Someone out there in Morgan Hill knows something that they are holding back about this case. Maybe it is someone that knows the young man that is currently in the Santa Clara jail that is accused of this crime. There are tons of successful businesses that started right here in the Silicon Valley and at least one of them needs to give back to the community by contributing to the reward fund.

I thought to my self, wait…. Apple, that’s it, Steve Jobs is no longer with us but Tim Cook is the new man in charge and I know exactly what I am going to do and how to do it. As soon as I returned home I started my normal late Saturday afternoon ritual, which is washing my poison oak stained clothes 4-5 times and then I drafted and sent the following one-page letter and Sierra LaMar flyer to Tim Cook requesting a $500,000 pledge to the reward fund.

I have yet to receive a reply back. For any Apple employee that has access to Tim Cook, please pass the below letter him, you will sleep well tonight knowing that you made some kind of contribution in finding Sierra LaMar.

May 1st 2012

Mr. Tim Cook


Apple Inc

1 Infinite Loop, Cupertino

California 95014

 Dear Mr. Cook,

I would like to bring to your attention a tragic event that has recently occurred to a Bay Area family with the sincere hope that it will touch your heart. On March 16th 2012, 15-year-old Sierra LaMar was abducted on the way to school in Morgan Hill Ca. Law enforcement agencies are viewing this case as abduction and not a runaway.

Given the fact Apple Inc is a very successful company, I am certain that various organizations and individuals solicit Apple for financial support for good causes throughout the world. There is no better way to support the local community than to give back to the same community where Apple began in 1976. I am respectfully requesting that Apple Inc make an immediate pledge of $500,000 to the reward fund which is currently at $25,000.

A pubic or anonymous pledge of $500,000 to the reward fund from Apple Inc would result in the following:

  1. Continued focus and attention on the Sierra LaMar case
  2. Attracts attention from the media in order to keep the case alive
  3. Entices the pubic to report possible clues to local law enforcement agencies for additional investigations that ordinarily might not be reported
  4. Motivates other generous Bay Area companies to donate funds in order to increase the reward fund
  5. Motivates the public to donate time and funds towards the case
  6. Entices possible individuals who know the predators to make contact with local law enforcement agencies in order to claim the reward

This is a personal request from myself. I have lived and worked in the High Tech industry within the Bay Area for over 30 years. I am a father of two young girls ages 12 and 14, a proud customer of several Apple products for over 30 years and an Apple stock holder.

Mr. Cook, I would like to ask you to close your eyes for 15 seconds and imagine the inconceivable thought of going to bed each night and waking up each day not knowing what happened to your missing family member. This occurs every day to each LaMar family member and the close friends of Sierra LaMar.

If Apple Inc. is unable to pledge a $500,000 donation to the reward fund please take the time if you are available in joining me and others in the search effort this Saturday May 5th between 8 a.m. and 1 p.m. check in time. I will be there at 8:00 a.m. sharp and you can join my team.

Location: Burnett Elementary School - 85 Tilton Road in Morgan Hill, CA
Date of Search: Wednesday 5/2/2012 & Saturday 5/5/2012
Time: Check in between 8am -1pm, searches continue until 6pm


David Darrough

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Jacob Bourne September 13, 2012 at 07:34 PM
Lee, you make an excellent point, although spellcheck doesn't flag public, since it's still a word. Thanks for pointing it out though.
D. Benoit October 27, 2012 at 03:30 AM
David, while I think your thought process parallels mine, lets start smaller. Lets try to get $25K from Apple and ask Mr. Cook to appeal to other large companies in the area to match that amount. 20 x $25K = $500K, 50 x $25K = $1,250,000. HP, Adobe, Intel, Oracle, all should be approached. matter of fact. I think I will get going on this now. the list of the top 20 companies in silicon valley: http://www.siliconvalley.com/sv2020
marcy November 07, 2012 at 11:35 PM
Hello, Does anyone have any updates as to what is going on with Antolin Garcia-Torres? Is he talking? Please tell me he is still in jail? I haven't been able to find anything about him online.
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