Customers can now "tweet-a-coffee" to them via their Twitter and Starbucks accounts.
Then friends can redeem the $5 gift card by printing it or showing it at the popular coffee shops on their mobile devices.
The coffee chain encourages customers to use the Twitter hashtag #amazing while sending the good-news tweet.
The campaign runs through Nov. 6.
Starbucks Chief Digital Officer Adam Brotman blogged about the promotion that "it's a fun, thoughtful, unique way to send Starbucks using Twitter."
He then gives the following instructions on how to give the "gift of Starbucks" in 140 characters or less:
- Go to www.starbucks.com/tweetacoffee to connect your Starbucks and Twitter accounts and confirm a payment method.
- From Twitter, type: @tweetacoffee TO @recipient’s name. You can even personalize your tweet with a message.
- Tweet the eGift. Your recipient will receive a link to their $5 eGift, which they can print out, redeem from their phone at participating stores or transfer to a registered Starbucks Card.
- Your $5 Starbucks Card eGift will be charged to the credit card that you have on-file for your Starbucks account.