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Some New Faces and Names on Alameda Patch

Please welcome Charles Burress and Dixie Jordan.

Starting this week you will see some new faces and names on Alameda Patch.

Charles Burress, Dixie Jordan and I will be working as a team to manage Alameda Patch and some other nearby Patch community websites. 

Charles worked many years as a staff writer and editor at the San Francisco Chronicle before joining Patch as the editor of El Cerrito Patch. Dixie, who has edited Patch's Alameda, Piedmont and Rockridge sites, published the regional magazine Parents' Press for many years before joining Patch.

To reach anyone on the team, send an email to Alameda@patch.com.

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Nancy Johnsen Horton January 08, 2013 at 09:55 PM
I welcome the new (and returning) leadership at Alameda Patch, but do hope that something can be done about the "directory" listings for San Francisco-based industries that seem to trump actual news, announcements and blogs. It's ridiculous to see numerous ads for businesses not based in Alameda. Today, there are no fewer than 17 Fed Ex ads and almost that many for State Farm insurance. Even if these are revenue-producing ads for Patch can't they at least be pushed down to the bottom of the page? You don't see such a level of disorganization on Pinole, Piedmont, El Cerrito or Albany Patch sites -- at least the advertising they show is relevant to their areas.
Producer January 09, 2013 at 03:27 AM
I agree with Mark and Nancy. When I click on an article I don't want to be directed to a completely different website to comment, which requires a whole new username and password.
David Howard January 09, 2013 at 03:42 AM
For those trying to understand why Patch looks the way it does, I suggest the following: http://stateofthemedia.org/files/2012/08/2012_sotm_annual_report.pdf http://www.oceancountysignal.com/2012/05/07/patch-is-a-structurally-flawed-business-model-losing-150-million-per-year-according-to-group-seeking-to-wrangle-board-of-directors/5019/
Richard Bangert January 09, 2013 at 05:30 PM
I agree about the duplicate ads. I don't see how that brings in more customers any more than would duplicate ads for, say, a cell phone company or pizza parlor in the bundle of snail mail ads that we get. Plus, I don't understand why FedEx is spending all that money advertising their SF store when they have a fine store right here in Alameda on Atlantic at Webster http://local.van.fedex.com/ca/alameda/office-0462/ The duplicate ads also work at cross purposes with the original draw for the Patch concept, which was highlighted by Mark Irons above - hyper local. With so many ads, it is becoming an annoyance to try to find local news and opinion when scrolling through the homepage. One other point: The duplicate ads seem to be the trade-off for going to the current display format. A random look at other Patch sites around the country turned up no sites with Alameda Patch's format. While I like the larger image displays of the current format, I don't like the trade-off.
Mark Irons January 10, 2013 at 05:37 PM
Nancy and Richard speak more constructively to the reality of what makes things tick here. My comment was made in a relative vacuum in that I was speaking in ideal terms without regard to ad content because I literally don't see it because I don't look at it. I have briefly noted how odd it is that San Francisco businesses are posted, but to me over all the entire economics of the net alludes logic. I never even glance at ads on Google and I think it's great that Facebook stock has done so poorly because I generally really disdain social media as a distraction from living in the "real world".

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