A Business Demographic Map


The link is to a sample of business demographics map, this one from Rouse Properties. Read it carefully and examine the transportation arteries, the siting of shopping, and the income levels. Consider travel times to existing higher end malls from high income areas versus the travel time across congested city streets to the NewPark Mall. Note that the route from I-680 to Pacific Commons uses Auto Mall Parkway which is far less congested than an route involving Mowry or Stevenson from the I-680 corridor.

Then, ask again if it is realistic to expect higher end shopping to move to NewPark when it is scant at Pacific Commons.

Nadja Adolf June 02, 2014 at 06:16 AM
Here is an real estate advertisement promoting an available big box space at Ravenswood 101 mall. Please pay careful attention to the demographics advertised. http://www.colliersparrish.com/attachment.aspx?articleid=113376 Note that despite higher incomes in the surrounding area than found in Newark, Ravenswood 101 does not have high end shopping; high end shopping is located at the Stanford Mall, along University Avenue, and, to a lesser extent, along California. Perhaps Newark should encourage the NewPark Mall to fold and put in a Super Wal-Mart to generate sales tax? Maybe a super Home Depot and a Sports Authority?
Geoff Burton June 02, 2014 at 11:59 AM
Pacific commons and Union Landing aren't even on the map.
Nadja Adolf June 02, 2014 at 02:14 PM
They are both on the map in the article that I wrote - here is the address again, it is also above the comments in the main article. The second item, the one in the comment above, show the demographics for the mall in EPA. The idea is that you compare the demographics from the Rouse properties East Bay map with the EPA map and look at the income distributions.- http://rouseproperties.com/sites/rouse/files/themes/files/NewPark%20Mall%20AHI.pdf
Nadja Adolf June 02, 2014 at 02:22 PM
Oh, I see what you are saying - they aren't indicated with symbols - but since they are easy to locate on the map using other reference points - water features, roads, highways - it is easy to see the surrounding demographics. Another useful exercise is to locate malls by the income of their surrounding area, and compare and contrast the stores each has. Malls have distinct categories - A, B, C. NewPark is pretty much Class C because of the presence of second hand shops, such as the "new and used" shoe store.
Nadja Adolf June 02, 2014 at 02:29 PM
See my note above. They are easy to locate using map features although they are not explicitly indicated. I wonder why Rouse doesn't show them - maybe because they are in the same transit corridor and might discourage prospective NewPark Mall tenants?


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